So, you've decided to take the plunge and put yourself out there! Online dating can be daunting, but approached in the correct way, it can be fun, exciting, and successful.
We now live in a world, highly dependent on the internet. Online dating is no different. In fact, it is estimated that a third of couples have met the love of their life through online dating, and this trend is expected to increase over the next few years.
You may find yourself newly single and stepping out into the dating scene after many years, or maybe you've been dating for a while but you're not quite attracting the right type of person. Either way, the following tips can help you get set up, or help your exiting profile stand out in true marketeers terminology!
So lets get started...…
1. What Is Your Unique Selling Point?
Who are you? Why would someone want to date you and become a bigger part of your life? What are your values, what sets you apart from the other millions of singletons? Specify something about you which makes you stand out from the crowd. Make it interesting for your target reader.
2. Competitor Analysis
If you are finding it difficult to write about yourself, why not have a look at what other people are saying or doing. This will help you to understand what you like and dislike, enabling you to get creative. We do not recommend copying any profiles here, the key is to use it for inspiration to create your own profile.
3. Target Audience
Be clear about what you are looking for? Take some time to think about this. It will set the tone for the rest of your profile. Are you looking for something long term, something easy and fun, a simple hook up or maybe something else? Keep this in mind when putting your profile together. Does it align with what you are truly looking for?
4. Picture Promotion
A picture can tell a thousand stories, and this is true especially in the dating world. Use your picture as your power. It's the first thing someone sees when swiping through profiles. Does it portrait who you really are? Are you half naked? Are they full of selfies? Do you have your hobbies included? Are they all of you drinking? Think about if the pictures promote who you are and whether it will attract the type of person you are looking to date. Dating websites and apps offer the opportunity to have multiple pictures. Ensure you use this tool to its fullest and upload a variety of pictures.
5. Create an Emotional Connection
When writing your profile, stay positive. Fun people like uplifting positive profiles not ones which are tarnished with "I don't want this, or I don't want that". What do you hope to achieve from this experience? Be as open as you can, be kind but most importantly be authentically you. It is always worthwhile speaking directly to your reader when writing your profile. Ask a question and speak in the first person. Lastly get someone to check your spelling. This can send some people running in the opposite direction.
6. Market Research
Ask a friend. Does this profile really highlight the positives about you? Sometimes they know you better than you and are willing to highlight your positive traits which you do not recognise recognise yourself.
7. Refresh Content
Keep your profile interesting. Every now and then, change your profile pictures and update your content with new and exciting information about you. Make sure it is all current information. Can you imagine meeting someone who's pictures were taken 10 years prior, which are no longer a true reflection of who they are today? You may wonder what else they could be hiding. Always try and use content which dates back no longer than 12 months.
8. Have Fun
Lastly, try and get creative with ways in which you can inject your sense of humour into your profile. Most people like people who can make then laugh. If you achieve this, you are already one step closer to finding your perfect match.
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